Full Job Description
Position: Digital Content Strategist
Location: Falcon Heights, Minnesota
Company Overview
Join InnovateTech Inc., a leader in the technology and digital services industry based in Falcon Heights, Minnesota. We specialize in delivering cutting-edge solutions that enhance customer engagement and drive business growth for top brands like Amazon and Apple. With a strong emphasis on creativity, innovation, and teamwork, we are committed to building a robust digital landscape for our clients and delivering measurable results.
Role Overview
We are looking for a passionate and experienced Digital Content Strategist to join our dynamic team. In this role, you will be crucial in enhancing our clients’ digital presence through strategic content initiatives. You will collaborate with cross-functional teams to develop and implement innovative digital communication strategies that resonate with diverse audiences and improve engagement across multiple channels.
Key Responsibilities
- Develop and execute comprehensive digital content strategies that align with client goals and enhance brand visibility.
- Conduct thorough market research to identify emerging trends, audience insights, and competitive analysis, adjusting strategies accordingly.
- Create engaging, high-quality content across various formats, including blogs, articles, social media updates, whitepapers, and videos.
- Collaborate with design, marketing, and analytics teams to ensure cohesive branding and messaging.
- Utilize SEO best practices to optimize content for search engines, improving organic traffic and search visibility.
- Monitor and analyze performance metrics of digital content initiatives, using data-driven insights to refine and improve strategies.
- Stay up to date with industry trends, emerging technologies, and best practices in digital marketing and content strategy.
- Facilitate brainstorming sessions and creative workshops to generate innovative ideas for content development and distribution.
- Manage multiple projects simultaneously, ensuring timely delivery within budget constraints.
- Provide mentorship and guidance to junior content creators and strategists.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy or a related role, preferably within a fast-paced environment.
- Exceptional writing, editing, and oral communication skills.
- Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, SEMrush, Moz).
- Strong understanding of digital marketing channels, including social media, email marketing, content marketing, and paid advertising.
- Experience using content management systems (CMS) and marketing automation tools.
- Ability to work collaboratively in a team-oriented environment while also being self-motivated.
- Creative thinking with a strong attention to detail and project management skills.
Why Join Us?
At InnovateTech Inc., we believe in fostering a culture of innovation and continuous improvement. When you join our team as a Digital Content Strategist, you will not only have the opportunity to work with renowned brands but also:
- Engage in professional development opportunities and workshops.
- Enjoy a competitive salary and comprehensive benefits package, including health insurance, retirement plans, and paid time off.
- Be part of a collaborative and creative work environment designed to inspire and motivate.
- Participate in exciting company-sponsored events and community service initiatives.
- Access to work-from-home flexibility, supporting a healthy work-life balance.
How to Apply
If you are ready to take on a new challenge and make a substantial impact as a Digital Content Strategist, we encourage you to apply! Please submit your resume, a cover letter detailing your experience, and a portfolio showcasing relevant content samples. We look forward to hearing from you!
InnovateTech Inc. – Where Innovation Meets Opportunity
Come and be part of a pivotal moment in the digital world! At InnovateTech Inc., we are committed to creating innovative solutions that drive client success, and we can’t wait to see what you bring to our team.